Democratic Party

There have been more than a few companies that have replaced their names following coming under attack and falling into ruin. Some of the corporations that have done that include ValuJet or at the moment known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, which was once known as Blackwater. Even electronics maker LG has changed its name from Lucky Goldstar to only LG and said that it stood for Lifes Good and now its performing very well with its sales of consumer electronics and appliances.

These businesses have done well with the name modification; it is as if they are shedding what they once were and becoming a another company with a polished, pure representation.

Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.

The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a massive insolvency filing under its belt, not to mention what everyone thinks about the company taking all that national money to keep from having to file for the huge bailoutwhich they filed anyhow.

Certainly, at present many GM officials are sticking to what they know and not wanting to rebrand the company. CEO Fritz Henderson stated that rebranding wasnt incredibly high on his list of things to do in the corporation. Which is probably a good thing to do considering all the troubles he inherited, but couldnt rebranding be given to the marketing unit? In spite of everything, GM in spite of everything has one of those and it really doesnt have the money to be throwing into high-cost tv spots at the moment.

Little bits and pieces of GM have by now begun to be rebranded; GMAC monetary services has changed its name to Ally Bank and General Motors Asset Managemnet is nowadays known as Promark Global Advisors.

But, with a company that is as well identified as GM could it work?

I dont think anything wrong with trying to perhaps promote the company in a different way than before, but an entire new brand could be tricky to pull off for the company. I think that the best execution of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac.